What is Telemarketing Service

Telemarketing is defined and widely used method of contacting potential customers, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing.

Telemarketing is a very common form of marketing, companies that provide the best and most cost-effective way to bring in more profits and use to connect with potential customers of their products or services. Historically, telemarketing consisted of companies making telephone calls to existing or potential customers. With new technology, telemarketing has expanded to include video conferencing calls as well, although those are typically conducted with existing customers.

Telemarketing is a current form of generating leads and is often outsourced to a promising company. When targeting for lead generation, outbound telemarketing can come out to be your secret weapon. When companies call new customers, the activity is referred to as cold calling. This means the consumer has not purchased from the company before nor have they requested a call from the company. Companies can buy a list of potential customers to call from a list service, which will provide a list of consumers who have similar interests or purchasing histories who fit the company’s target market.

That is why telemarketers are valued by entrepreneurs. A Telemarketer or telemarketing agent is a person who conducts sales or the one who generating leads and do the marketing strictly through phone. They are usually situated in call centers with modern telecommunications technology to help them make outbound calls faster. Telemarketers are not only good conversationalists but they are very persuasive as well. They can makes outbound calls contacting businesses and individuals via telephone with the objective of promoting and selling goods and services, receiving orders, gathering information, verifying details and even requesting donations for charitable causes. They are expected to be persuasive in order to convince prospective customers that they need what they are selling, thus leading to a sale. There are times that they also need to answer phone calls from potential customers who are solicited from advertisements of the client.

In fact telemarketing, businesses are able to secure immediate responses. Sales are made on the spot, during the calls, eliminating the prolonged process of sitting and waiting for your marketing efforts to work.