LEAD GENERATION
Describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Process: Outbound
COLD CALLING
It is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. Cold calling is an attempt to convince potential customers to purchase either the salesperson’s product or service.
Process: Outbound
DATA ENTRY
Data entry is all about speed, accuracy, and attention to detail. A data entry clerk enters information into computer databases for effective record keeping. Daily responsibilities include: Organising files and collecting data to be entered into the computer.
Process: Back Office
BOOKKEEPING
It is the recording of financial transactions, and is part of the process of accounting in business. Transactions include purchases, sales, receipts, and payments by an individual person or an organisation/corporation.
Process: Back Office
APPOINTMENT SETTING
As an appointment setter, you are responsible for contacting leads over the telephone to generate appointments. A lead is simply the person who shows interest in your product/service and is authorised to make purchase decisions.
Process: Outbound
TELEMARKETING/TELESALES
A method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
Process: Outbound
CHAT SUPPORT
Often appearing on a company’s website or in its app in the form of a pop-up dialogue box, Chat Support allows for the customer and the agent to communicate via short, written, synchronous messages. Chat Support is a growth channel that is important.
Process: Back Office
CUSTOMER SERVICE REPRESENTATIVE
CSR’s interact with customers on behalf of an organisation. They provide information about products and services, take orders, respond to customer complaints, and process returns.
Process: Inbound
SOCIAL MEDIA MANAGEMENT
The act of monitoring and participating in social conversations across platforms. The easiest way to view social media management is to consider that it includes 3 major social media disciplines: social listening, social analytics and social engagement.
Process: Back Office
DIGITAL MARKETING
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Process: Back Office